Far off in a remote area of Zambia, called the Luangwa Valley, a new model for conservation is saving not only wildlife and habitat but reducing poverty and hunger among the many thousands of poor farmers who share this valley with elephants and other wildlife.
Community Markets for Conservation (COMACO)
COMACO is a novel, emerging company in Zambia that is pioneering an innovative way for making markets and conservation work together. It produces IT'S WILD!, a special brand of organic, value-added processed products that come from the farmers who live with wildlife. Urban consumers buy these products and in doing so, pay for the cost of rewarding small-scale farmers for supporting conservation. The idea that a company can work to improve the lives of poor farmers by supporting conservation may seem too good to be true. Far from it, it is happening and on a scale that is beginning to impress even the most skeptical!