Branded Pull-Through

IT'S WILD! Brand Sales and Marketing Helps Farmers Find

Value for Their Surplus!

Rather than rely on Zambian commodities markets as an outlet for COMACO member commodities, COMACO created the IT'S WILD! family of branded products.  IT'S WILD! Products are high quality, organic, value-added processed products that offer COMACO significantly more income than basic commodity prices. Income generated via the IT'S WILD! brand provides support for the premium price provided to farmers who maintain good conservation practices. Prior informal markets rarely provided farmers with substantial income for addressing family needs. COMACO's conservation-incentive premium prices have given farmers up to 200% increase in value for their commodities. IT'S WILD! products are made from basic commodities that any farming family can produce, thus enabling the COMACO market to have maximum impact on the greatest number of households and the greatest of landscape surrounding areas of biodiversity importance. Honey, rice, groundnuts, soybeans and maize all find their way into IT'S WILD! foods, produced and packaged locally. Other COMACO supported commodities include poultry, bananas, farmed fish and goats.

Branded pull-through helps COMACO generate a consistent revenue stream from value-added products, thus increasing the long-term viability of the project overall. COMACO doesn't stop with marketing IT'S WILD! to local grocery chains. There's also COMACO sales outlets throughout the Luangwa Valley, including the new Green Market in Mfuwe, and From The Village at Mfuwe International Airport, to bring the value-priced IT'S WILD! products to Luangwa Valley residents!

COMACO also contracts with World Food Bank to support Zambia's grain reserves, and has also contracted with several large NGO's providing nutritional suppliments to hospitals and care facilities.

Finally, COMACO has recently realized enough growth to have commodities in a quantity that will enable entry into the local commodities market. Through every possible market, COMACO is providing pull-through!

To read more about the IT'S WILD! family of products, click here!

COMACO: Making strides in product positioning!
(In-store promotional video).

Watch COMACO's IT'S WILD! Product Production and Processing Video for a behind the scenes look at the making of IT'S WILD! products.