Protected wildlife and forest areas of Luangwa Valley be made secure from human disturbances by sustaining liveable incomes and household food needs for residents living outside these areas through trade incentives that drive land use practices supportive of well-managed natural resources.

Mission:

Provide marketing services, trade benefits, and extension support for farm-based and natural resource-based commodities as a basis for adopting improved land use practices that promote natural resource conservation.

 Goals:

1) Poverty reduction: Ensure 85% of selected poor, food insecure families achieve a sustainable production of diverse commodities that support food security and increased income and reduce risks of natural resource degradation.

2) Job Creation: Supplement Government and other private sector efforts in reducing unemployment through increased opportunities of self-employment from direct trade in farm-based and natural resource-based commodities.

3) Sustainability: Reduce trading centre's dependency on donor support for its operational costs and become fully self-financing within 5 years of a trading centre's establishment

Methodology:

The following will be the vehicle by which the Vision, Mission and Goals will be realized.

1) Identify, establish, and maintain niche markets for value-added products such as peanut butter, seed groundnuts, honey, polished rice, soya products, sorghum meal, etc.

2) Identify, establish, and maintain fair-trade and organic-based markets that provide added incentives, such as premium prices.

3) Pass on market incentives to producers who demonstrate compliance to accepted land use practices

4) Provide adequate but sustainable extension services to households that lead to increased crop and other product yields, and at the same time enhance the conservation of natural resources.

5) Maintain active involvement of the trading centre stakeholders, namely district councils, Community Resources Boards, Producer Group Cooperatives, and WCS (and other NGO partners, PAM) in the affairs of the organization, and continued collaboration with ZAWA, MACO, SCCI, OPPAZ, FLO and the other already existing partners.

6) Maintain a highly motivated and dedicated workforce

7) Employ cost-effective production and operational systems to attain desired profit levels.